Content marketing is the only sustainable marketing that's left.
Marketing through engaging content instead of shouty words is essential in a world where you can buy practically anything from anyone. The important point here is not to be mostly attached to short-term trends, but to pursue a long-term content marketing strategy. Otherwise, the result is a "content hamster wheel" that creates stress and a lack of success.
Content marketing therefore requires brands and companies to act more like media outlets and publishers than advertisers. The internet culture encourages users to share valuable content, from funny memes to informative blog posts and educational videos.
Content marketing works because people benefit from it.
If a brand's content adds value for someone, it is often shared with other people, a "like" is given or a positive comment is written. Through network effects, most such content reaches the relevant target audience almost automatically.
Inspire or at least be helpful!
We analyse the role of a company, brand, product or service and identify the opportunities that arise from it. By strategy we mean an authentic and distinctive positioning with the proper messaging at the most suitable touchpoints.
Open minded and proactive in strategy and conception
The development of a sound strategy starts with an honest look at the context. We identify who the relevant audience for your product or service is and determine ways to reach them. Then we work out how to build a communication channel to these people and plot the path from first contact to purchase and for retention afterwards.
The toolbox for this includes a wide variety of analytical methods: the company's own statistics and data, Google Trends and web analytics, the study of selected influencers, social media metrics, split tests on websites and in newsletters, or even classic consumer studies. Depending on the particular case, we utilise a whole range of different options.
Audiences and personas
Topics and niches
Channels and touchpoints
Media, formats and interactions
How to begin? And what to do if there is no success or if it wanes?
Take advantage of our consulting services to kick-start your marketing with valuable content or to boost the success of your existing content marketing.