Video-first! Effective marketing for our digital age.
- 96% of people watch explainer videos to understand products or services
- 95% of marketers plan to increase or maintain spending on video formats
- 87% of B2B video formats are watched on the Desktop
- 82% of all web data will align with video content by 2022
Video at the core of your marketing strategy streamlines your planning, production, and distribution efforts.
With the help of a video, you can effortlessly conquer both your website and your social media channels with easy-to-understand content.
Content marketing requires brands and businesses to act more like media companies and publishers, than advertisers. Internet culture encourages users to share valuable content, from funny memes to informative blog posts and educational videos.
Video-first! It just works! Because customers clearly understand the benefits.
If the content of a brand message entertains, informs, or even triggers identification for the viewer, then that content will be shared with other people, a "like will be left" or a comment will be written. Through the network effects, this content reaches the right target group almost automatically.
Inspire and be helpful!
We analyze the role of a company, brand, product or service and extract the opportunities that arise. By strategy, we mean authentic and unique positioning with the right messages at appropriate touch points.
Open and investigative in strategy and conception
We start developing a resilient video-first strategy with a candid look at the context. We find out who the right people are for your product or service and how to reach them. We determine how to build a communication channel to these people and design the path from the first contact to purchase and for the engagements beyond.
The tools for this are a wide variety of analysis methods: the company's own statistics and data, Google Trends and Analytics, the observation of selected influencers, social media analytics, split tests on websites and in newsletters, or even classic consumer studies - depending on the situation, we make use of a whole pool of different options. In the end, the most important message must be conveyed as a video format.
Target groups and personas
Topics and niches
Channels and touch points
Media, formats and interactions
How to start? What to do if success fails to materialise or decreases?
Take advantage of our consulting opportunities to get informed and start marketing with value-added content or get your existing content marketing back on track for success.