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Lean Content Marketing: Pragmatism over perfection

More often than not, good content marketing remains under-appreciated behind great results.

A major stumbling block - especially in Germany - is the widespread notion of perfectionism.

Make. Learn. Improve. Repeat.

Get stuff out there. Make it happen!

The solution stems, as is so often the case, from software development. Agile principles can and should also be applied in marketing.

Ongoing development and refinement of strategies and topics will lead to the desired goal. An agile marketing culture enables lightning-fast reactions to changing markets and unfolding topics.

Several small sprints are much more effective than a demanding marathon

Set specific content production goals within your team. For content marketing sprints, expected production times are 3 to 4 weeks.

End of the day, the value of the content determines the success!

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Do not forget the basics

No performance measurement without target definition and opportunity analysis. We can assist you in assessing and evaluating markets and audiences, and to identify the resulting content opportunities.

Agile marketing for a highly dynamic world

Whether you are a start-up or a mid-sized company, whether you are involved in global trade or based at home, in engineering - we know how to bring the requirements and wishes of your customers, your sales and your marketing, under one roof.

Join us in breaking new ground for your audio and video formats. When it comes to visual trends and hypes, we can decide very quickly whether something is worth implementing or if it's a non-starter.

Let us be your content marketing department

For each brand, we dedicate a core team who are focused on the task at hand.

Whether it be "full service", one-off content productions, regular shows or long-term strategic planning: We gather the best team for every content marketing objective!

We complement our agile setup with self-reliant work and short decision paths.

Schedule an initial consultation now.