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There is no meaning without data, let alone a strategic decision.

The ideal video-first strategy is not always apparent at first glance. In many a cases, the target group and markets must be studied, evaluated and compared. The audience has to be segmented, the keywords analysed and clusters to be formed.

Depending on the industry and customer needs, a webinar may be the best introduction to video marketing. Alternatively, live videos on social media pave the way for a better dialogue with customers.

The video-first strategy always relies on extensive research and market analysis.

Content Opportunity Analysis

COA is one of our standard methods for identifying content opportunities. Following the principle of SWOT analysis, it identifies gaps in a organization's own content or in the content offered by competitors.

Mindrevolution COA

In addition, we use a number of other analyses to create evaluations or assessments for digital marketing:

  • Persona Development

  • Competitor Content Audit

  • User Generated Content Analysis

  • Ideation Workshops

  • Analyses of media usage behavior

  • Surveys and polls, interviews

  • Task Completion Tests

  • Buyer Journey Mapping

  • Touchpoint Detection

  • Web Traffic Analysis

Tap into our content marketing expertise

Leverage our expertise and start with an opportunity analysis or a channel concept. We will research the necessary data and provide you with a summary as well as a suggested course of action.