There is no meaning without data, let alone a strategic decision.
The ideal video-first strategy is not always apparent at first glance. In many a cases, the target group and markets must be studied, evaluated and compared. The audience has to be segmented, the keywords analysed and clusters to be formed.
Depending on the industry and customer needs, a webinar may be the best introduction to video marketing. Alternatively, live videos on social media pave the way for a better dialogue with customers.
The video-first strategy always relies on extensive research and market analysis.
COA is one of our standard methods for identifying content opportunities. Following the principle of SWOT analysis, it identifies gaps in a organization's own content or in the content offered by competitors.
In addition, we use a number of other analyses to create evaluations or assessments for digital marketing:
Persona Development
Competitor Content Audit
User Generated Content Analysis
Ideation Workshops
Analyses of media usage behavior
Surveys and polls, interviews
Task Completion Tests
Buyer Journey Mapping
Touchpoint Detection
Web Traffic Analysis
Tap into our content marketing expertise
Leverage our expertise and start with an opportunity analysis or a channel concept. We will research the necessary data and provide you with a summary as well as a suggested course of action.